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2005/7/1

yahoo launched my web 2.0

@ 07:24 AM (35 months, 2 days ago)
Yahoo recently launched My Web 2.0, a step forward into the search personalization area. "Borrowing" tons of ideas from del.icio.us and similar social networking websites, yahoo's my web applies a sense of community to bookmarks, creating bookmark hubs with delicious-like tags. Then on the main yahoo search page, over the regular search results, they display matches from this "My web" corpus. Probably they will use these web hubs to group websites and improve search relevancy.

Regular RSS feeds and a a "my web" web services API are all there; with the regular stop-and-don't-you-come-our-way limits: web services rate limits.

Since it's been proved that search engine users are extremelly unfaithful, willing to change their default search engine in seconds, this personalization attempt tries to "attach" web search to a content provider. Yahoo will have a hard time fighting over google's personalised home approach. The good part is that, as always when there's this level of competition, web users will win.

A more indepth review by Danny Sullivan: read