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calin view of the web development world

2005/7/25

AdBrite future, not bright at all

@ 10:48 AM (34 months, 7 days ago)
http://blog.adbrite.com/mb/images/adbrite-logo.gifIt's been a few days since I created my AdBrite account. My intention was to target the "blog hosting" area as a seller. Supposedly a great banner management tool, with high target text or image ads that should pay better than Adsense. That's the regular comercial blabla, now let's look what's behind this curtain:
  • a minimalistic and non-intuitive interface: as a seller of ad space, reports are difficult to follow and run.
  • lack of advertisers in niche and general segments; overall a disbalance between sellers and buyers in my area.
  • too many adult ads, from unscrupulous webmasters that sell this crap for a few more pennies.
  • lack of help&support FAQ.
I'm glad the AdBrite founder is all in all a rich guy: see his blog, I mean hey he had that famous F...edCompany.com! The website is otherwise great, with an intuitive state-of-the-art sellers directory (he runs there a virtual categorization based on sellers properties which is a hot trend in web development today). There's definitelly a lot of potential here, even if Google's Adsense, Yahoo's Overture and Espotting&FindWhat's Miva competition is sneaking around. But if things continue the way they did, I don't see for me any bright future with AdBrite.