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Here's what I just received in my gmail account:

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  Besides other startups, the Red Herring top 100 most innovative companies for 2005 included a small San Francisco company called Linden Lab. With relativelly small funding, and in a short amount of time, this company has created an amazing product called Second Life. Some might call it a game, however a quick look at it reveals that it is way more than that. It's an entire alternate reality, mostly wiki-like user-generated. An infinite virtual space, completelly empty at first, that got filled up with entire cities, where virtual 3D characters interact into a matrix-like network. There's also a local currency, the Linden dollar L$, and the exchange rate to the dollar builds a bridge between SL and the first life under this open market.
Shops with live sellers that invest a lot of time in answering newbie questions, casinos, bars or race tracks; these are just a few of the scenes users managed to create. Interaction takes a completelly new turn, since anybody can re-create himself by eventually designing himself or simply purchasing skins. Compared to this, the nice yahoo messenger smileys seem like stone age. Anyway, it would suck that some big player purchases the company, since it would kill the creativity flow with some other cheap dollar-making schema.

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