opera mini
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here's some fresh news for adwords users. Google started testing their new application, called click to call (screenshots, FAQ, slashdot). It's basically an extension to Adwords, by which advertisers can reach web users by phone. The search for certain keywords brings a small telephone icon, and when it is clicked, one can enter his phone number. Then Google calls both parties, via some VoIP protocols it seems, and connects them. The billing is done on the advertiser side; via adwords, therefore the call is free for the user. Google invested a lot into VoIP protocols, and will probably loose money at first by investing them into infrastructure, but will soon recover them via adwords. Most adwords advertisers already have up to date phone numbers in their accounts, therefore just one approval away, we'll see massive scale phone advertisement real.
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Google just released their application: Google Analytics; after they bought it from Urchin. It targets mainly Adwords webmasters, and claims to offer them an analytical tool to improve their ROI. Conversion tracking, keywords statistics, executive, marketer and webmaster perspectives. Main graphs they display:Read the rest of this entry ... (103 words left)
CNET has been building for years an internal hypertext network; mapping each article one to each other; mapping companies they write about. They made this article by article, going back in the past with links to relevant articles. It must have been a huge work; I think I'm not the one wondering which tools they used, if any. From my experience, one of the few engines that could deal with such data would be Autonomy; with their enterprise level search and DRE (Dynamic Reasoning Engine).
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