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2005/11/14

Google analytics

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@ 07:14 AM (30 months, 9 days ago)
http://www.google.com/analytics/images/intro_small.jpgGoogle just released their application: Google Analytics; after they bought it from Urchin. It targets mainly Adwords webmasters, and claims to offer them an analytical tool to improve their ROI. Conversion tracking, keywords statistics, executive, marketer and webmaster perspectives. Main graphs they display:
  • the total number of visits and pageviews your site received, the average number of pageviews per visit (P/V), and the number of visits and pageviews over time
  • the number of first-time visits and returning visits
  • the cities from which the most visitors come to your site
  • your top referral sources.
What will get interesting is how the daily data will correlate to the historical data; if they ever keep track of that.

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