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2005/11/14

Google analytics

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@ 07:14 AM (30 months, 11 days ago)
http://www.google.com/analytics/images/intro_small.jpgGoogle just released their application: Google Analytics; after they bought it from Urchin. It targets mainly Adwords webmasters, and claims to offer them an analytical tool to improve their ROI. Conversion tracking, keywords statistics, executive, marketer and webmaster perspectives. Main graphs they display:
  • the total number of visits and pageviews your site received, the average number of pageviews per visit (P/V), and the number of visits and pageviews over time
  • the number of first-time visits and returning visits
  • the cities from which the most visitors come to your site
  • your top referral sources.
What will get interesting is how the daily data will correlate to the historical data; if they ever keep track of that.

Another strong move from Google from the abundance of free tools; which are obviously heavily sponsored and will have to grow fast into strong business cases.

Update for blogHi users: you can register with them and then install this code in your blog template menu. It's far from realtime stats; they need anyway 12 hours to compile the traffic data.

Update 24 hours later: they still didn't update their flash based graphs; current status is "Waiting for data". They claim 12 hours update cycle, but it's obvious that they are overwhelmed with requests.